FOR MORE THAN 4 GENERATIONS, THE MAGIC LIVES HERE ...
"Probably my favorite nourishing organic oil, it's more like a treatment. It's light, so moisturizing, not the least bit greasy and it's blended with fatty acid-rich Argan oil to calm any irritation."
WHERE IT ALL STARTED...WITH "LALA MIMOUNA"
Hard life but made time for selfcare |
She was born “Lala Mimouna” over a century ago. Growing up a Berber woman was not easy – her options were limited and her destiny was for kitchen-dwelling and child-bearing. Lala Mimouna had an indomitable spirit. She decided from an early age that she would live by her own rules. Three marriages later, she became the village leader for a mountain town, 100 km from Fez. Nobody could have predicted the ascendance of this extraordinary woman. But no one – certainly no man – could deny her strength. Out of respect and deference, they called her “Mimoun”, the masculine form of “Mimouna”. Our founder’s grandmother was a “Grand Dame” of her place and her time, and an enduring source of inspiration.
"LALA MIMOUNA": A ROLE MODEL...
Passionate about skincare |
Lala Mimouna was constantly challenged - by the life of the oil cooperative, but also in her home...taking care of the family, the kids, the husband, the farm. Fighting elements days and night but enjoying the little moments in life, she would go to the oasis on the back of a donkey to draw water. She focused on the essentials: good foods, pure water, and the escape of this soothing oil on her face, wiping away the damage of the sun. The oil protected and deeply nourished, preparing her for days of labor in the sun. These are the lovely memories of ritual that we remember now and profoundly cherish.
A BERBERE HERITAGE
Our founder grew up under a Berber influence: We could say the savoir-faire of oil making is in our founder’s blood. It has been in her family for more than 4 generations. Her great-grandmother learned to take care of her family by farming in the Moroccan land.
Unique experience with argan since childhood |
During childhood, our founder discovered the best nourishment for her skin (and hair!) came straight from the unique argan tree of Southwestern Morocco.
Her mother brushed her curly frizzy hair and applied oil as a daily ritual. Her father would make sure the family always stored at least one precious bottle of this vital serum. And since then, our founder’s go-to solution has always been this oil, which she continues to use in different ways every single day.
IN A MISSION TO PROMOTE ETHICALLY WELLNESS...
Our founder mission is to create an ethical brand, made in Morocco, and using only the finest ingredients of the land, sourced by local producers and cooperatives with the deep desire to empower women.
The goal is to democratize and promote healthy self-care rituals with clean pure organic ingredients from North Africa.
POWER OF ARGAN OIL
Argan oil beauty facts|
Our golden liquid is Nature’s richest source of omega 3,6,9, fatty acids & antioxidants, omega fatty acids, vitamin E!
Argan oil is clinically proven to significantly improve skin hydration, acne, smoothness and to visibly reduce coarse fine lines (anti aging) and wrinkles and acne(acne prone skin). Our cold pressed Moroccan argan is a powerful moisturizer against transepidermal water loss , it 's recommended for stretch marks, hair (scalp, dry hair, damaged hair), skin (dry skin and even for oily skin).