OUR STORY...AND BEAUTY PASSION OF OUR FOUNDER

Our founder grew up under a Berber influence: We could say the savoir-faire of oil making is in our founder’s blood. It has been in her family for more than 4 generations. Her great-grandmother learned to take care of her family by farming n the Moroccan land.

Unique experience with Argan since childhood |

During childhood, our founder discovered the best nourishment for her skin (and hair!) came straight from the unique Argan tree of Southwestern Morocco.
Her mother brushed her curly frizzy hair and applied oil as a daily ritual. Her father would make sure the family always stored at least one precious bottle of this vital serum. And since then, our founder’s go-to solution has always been this oil, which she continues to use in different ways every single day.